Beeline Woodenware needed an online presence that could handle a massive catalog of beekeeping products while conveying their deep connection to both the craft of beekeeping and the natural world. The goal was to make it easy for hobbyists and commercial beekeepers alike to find equipment, supplies, and educational resources, while emphasizing the quality, reliability, and integrity of their family-owned business. We built a site that merges intuitive e-commerce functionality with storytelling that celebrates the partnership between bees and their keepers.